Six hotel giants launch new Roomkey search engine, an innovative new hotel search engine, has been launched via the Room Key venture founded by six of the world’s leading hotel companies. aims to make the hotel booking experience simpler and more transparent for consumers. aims to make the hotel booking experience simpler and more transparent for consumers

Established by Choice Hotels International, Hilton Worldwide, Hyatt Hotels Corporation, InterContinental Hotels Group, Marriott International Inc. and Wyndham Hotel Group, the online service provides users with a search and book experience which includes hotel information from the source, and hotel bookings directly through the hotel.

Room Key plans to add independent reviews and the ability to plan and share with friends and family in the near future.

Roomkey CEO John F. Davies said: “Finding the right hotel is complex and, unlike booking a flight or reserving a car, it is a personal decision process — one which no one understands better than hoteliers.

“We believe will provide consumers with an innovative resource that will give them unprecedented confidence in their booking decisions by fulfilling their hotel search needs with comprehensive and trusted content, and over time, through additional features such as the ability to connect and share their plans with family and friends — all provided through a simple and flexible site experience.”

John Wallis, global head of marketing and brand strategy, Hyatt Hotels Corporation, said: “With an experienced management team in place and a compelling search tool unique to the market today, Room Key is well positioned for success and will quickly become a large scale marketplace offering highly qualified hotel booking leads to our owners and franchisees. We welcome and encourage additional hospitality companies to become commercial partners with Room Key.”

 Initially, launched exclusively in the USA but is expected to expand to English-speaking regions outside the country shortly.

The company acquired its technology platform from hotelicopter in an asset deal that closed last year.

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