War-torn Libya welcomes new tourism possibilities


Dec 5, 2011 

The end of the 42-year Gaddafi era brings opportunities for war-torn Libya’s tourism sector according to a report from Euromonitor International.

Prior to the conflict in 2010 arrivals to Libya reached just 1,245 thousand trips. The vast majority were for leisure purposes, accounting for 80% in 2010, as the country was only slowly opening up to the rest of the world for business.

While the civil war in Libya negatively influenced the development of the travel and tourism industry in the country, international airlines have resumed flights to Libya since the fall of the regime;including Abu Dhabi’s Etihad Airways which operates 21 flights a week to Tripoli; Qatar Airways, Lufthansa, Alitalia, Turkish Airlines, Royal Jordanian and the Hungarian operator, Malev.

According to Euromonitor: “One of Libya’s unique selling propositions is its vast territory, which is unscathed, and offers diversified natural resources, providing opportunities for the development of ecotourism and adventure travel in the future. In addition, a wealth of attractions and Greek, Phoenician and Roman heritage offer untapped potential which could be an attractive investment opportunity.”

Hotel accommodation has been underserved for many years and international brands such as InterContinental, Marriott, Mövenpick, Radisson and Four Points by Sheraton are increasingly targeting cities such as Tripoli, Benghazi and Burdi.

The report added that the establishment of good international relations and relaxed visa requirements would further help to open Libya up to international travellers and boost its global appeal.

Advertisements

About Swiss Hotel & Resort Consulting

Approaching a hotel consultant is a serious decision to seek for specialist support from hospitaity experienced experts which keeps an independent and neutral viewpoint. We gained in-depth hospitality experience on four continets through senior executive positions in the international hospitality industry which includes companies like: - Starwood Sheraton - Radisson Hotels - New World Hotels - Mövenpick Hotels & Resorts - Maritim Hotels & Resorts - Robinson Club - Swiss-Belhotel International - Shangri-La Hotels - Hyatt Hotels. We are a confident team, apply a high ethic of business, trust is the essence to complete our missions and targets. Our rates are compatible. For a no-obligation discussion, please contact us.
This entry was posted in Africa, Business, construction, Consulting, Developers, Economy, EMEA, Expansion, fresh from the press, future strategy, Hospitality Consulting, Hotel, hotel industry, Hotel Owners, Investors, Management, New Trend, News, Real estate, Traveller and tagged , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s