STR Global’s Market Forecast is projecting mostly year-on-year improvements in revenue per available room for the remainder of 2011 with some slowdown expected in 2012 for the 45 markets available.
The gains will be led mainly through increases in rate rather than through occupancy increases. The top 10 performing markets for the remainder of this year and 2012 are listed below.
The range of performance between 2011 and 2012 reflect the expected slowdown. RevPAR growth between 10.5 percent (Cologne) and 24.7 percent (Hong Kong) is forecast for all 10 of the best performers in 2011. The forecast for the best performers in 2012 has RevPAR growth within a range from 6.0 percent (London) to 9.6 percent (Singapore). Whilst growth is still expected during 2012, the difficult and relatively fast-changing changes in the broader economy could very well change the forecast with the next quarterly report. T
op 10 Performers – year-end RevPAR % change in local currency 2011 2012
1 Hong Kong 1 Singapore 2 Dusseldorf 2 Hong Kong 3 Singapore 3 Athens 4 Beijing 4 Munich 5 Dublin 5 Cologne 6 Moscow 6 Beijing 7 Copenhagen 7 Milan 8 Milan 8 Stuttgart 9 Amsterdam 9 Copenhagen 10 Cologne 10 London Source: STR Global The STR Global Market Forecasts, quarterly reports that track and forecast hotel performance across 45 markets in Europe, Asia/Pacific region and by market segment in Regional U.K., London and Paris Luxury/Upper Upscale, are available with immediate effect. The Market Forecasts include future-looking data for supply, demand, revenue, occupancy, average daily rate and RevPAR, as well as valuable economic analysis and market commentary building on STR Global’s forecasting experience. The reports include at least 18 months of historical monthly data and a five-year annual forecast horizon. STR Global and Tourism Economics, an Oxford Economics Company, have partnered to create the STR Market Forecast. The reports use a number of robust equations that combine STR Global’s historical data with Tourism Economics’ rigorous modelling and economic knowledge to forecast hotel performance. The STR Global Market Forecast reports can be bought via annual subscription or on an ad-hoc basis. “We are pleased with the launch of our forecast product which complements our suite of reports”, said Elizabeth Randall, managing director of STR Global. “The Market Forecasts are an invaluable tool for decision makers and are extremely useful for investors and owners looking at the potential performance of both existing and new markets”. For more information on the Market Forecast reports from STR Global, please visit http://www.strglobal.com or email firstname.lastname@example.org
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