Swissôtel Hotels & Resorts has launched a new spa and exercise brand that will be gradually rolled out across the group’s hotels worldwide.
Inspired by the Alps, Pürovel Spa and Sport is designed to reflect the hotel group’s Swiss roots and commitment to natural resources.
“There is virtually no other country in the world that can compete with Switzerland’s unique and unspoilt environment and its healthy climate.”
Pürovel signature massages are carried out using essential oils produced in Switzerland made from local herbs such as lemon balm, wild bergamot, clary sage, lavender and douglas fir.
Pressed rapeseed oil was chosen as a base because of its high level of unsaturated fatty acids and its special effectiveness in working the active ingredients into the skin.
Both Pürovel signature massages and the corresponding sports programme are designed to invigorate and vitalise body and soul in harmony with the four seasons.
Roten explained: “The rhythm of the four seasons in our native Switzerland inspired us to choose this approach, which focuses on restoring the balance between body and soul”.
The new Pürovel Spa & Sport includes a range of Pürovel body care products, which can also be found in the rooms of the Swissôtel chain and contain only ingredients from Switzerland.
All Pürovel products are available for purchase in the “Swissôtel at home” online shop (www.swissotelathome.com).
Some of the hotel chain’s existing spas, such as those in the Swissôtel Krasnye Holmy in Moscow and the Swissôtel Tallinn, have already been converted into Pürovel Spa & Sport centres. New hotels, such as the Swissôtel Dresden, will work exclusively with the Pürovel brand right from the outset.
More Pürovel facilities are set to follow in other Swissôtel locations in the near future.
The group has several upcoming properties in the Middle East, including Swissotel Makkah in Saudi Arabia, due to open in 2012.
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