What is LOHAS?


LOHAS

Those adopting “Lifestyles Of Health And Sustainability.” 

 

 The tourism sector’s new premium customers in the years to come will be ‘Lohas’ – an acronym coined for a new social phenomenon that has emerged over the last decade or so and it’s increasingly being recognised as a major new consumer movement. Officially standing for “Lifestyles Of Health And Sustainability,” these are people who live and consume in an informed, aware and ethical manner, especially when it comes to health and fitness and to social and environmental issues.

Say hello to LOHAS
The tourism sector’s new premium customers in the years to come will be ‘Lohas’ — an acronym coined for a new social phenomenon that has emerged over the last decade or so and it’s increasingly being recognised as a major new consumer movement.

Officially standing for “Lifestyles Of Health And Sustainability”, these are people who live and consume in an informed, aware and ethical manner, especially when it comes to health and fitness and to social and environmental issues.

 

Lohas are also interested in spirituality and new technologies. “Lohas are a lifestyle phenomenon discussed as the new premium target group in tourism,” explained Katja Neller, senior consultant with German research company Schober Group.

“They think global, are very mobile and open-minded. They are looking for a type of tourism that is ecologically sustainable and meets their standards of ethics and social justice.” But they are also critical consumers, especially of ‘greenwashing’ marketing strategies, she warned.

About Swiss Hotel & Resort Consulting

Approaching a hotel consultant is a serious decision to seek for specialist support from hospitaity experienced experts which keeps an independent and neutral viewpoint. We gained in-depth hospitality experience on four continets through senior executive positions in the international hospitality industry which includes companies like: - Starwood Sheraton - Radisson Hotels - New World Hotels - Mövenpick Hotels & Resorts - Maritim Hotels & Resorts - Robinson Club - Swiss-Belhotel International - Shangri-La Hotels - Hyatt Hotels. We are a confident team, apply a high ethic of business, trust is the essence to complete our missions and targets. Our rates are compatible. For a no-obligation discussion, please contact us.
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