W Hotels appoints new global fashion director


Hotels Worldwide has brought style guru Jenné Lombardo onboard as the brands new global fashion director. Jenne Lombardo replaces Amanda Ross, who the post of global fashion director was created for in 2010.

W Hotels has established itself as a brand that is constantly searching for ‘what’s new and next’ across music, design, and fashion,” said Eva Ziegler, global brand leader, W Hotels Worldwide and Le Méridien.

“Jenné Lombardo’s international outlook and connection to emerging talent makes her a perfect fit as both the W brand and the role of fashion director continues to grow.”

Lombardo created M.A.C. & Milk, connecting the renowned beauty brand with a platform for emerging designers during New York Fashion Week.

M.A.C. & Milk now serves as one of the premiere Fashion Week programmes, providing space and other services to more than 40 designers per season.

Several high-profile designers have been showcased at these events, including Alexander Wang, Band of Outsiders, Lulu Frost, Matthew Ames, Proenza Schouler, Suno, and Vena Cava.

Prior to working with M.A.C & Milk, Lombardo served as the executive director of global fashion, talent and special events at M.A.C., where she launched projects with celebrities and artists, including the Viva Glam campaign with Lady Gaga, on a global level.

“Throughout my career I have always looked at the unique ways in which artists, designers and other innovators can work together,” said Lombardo. “With W Hotels, the possibilities are infinite. I am extremely excited and honored to be working with such a dynamic and global brand.”

About Swiss Hotel & Resort Consulting

Approaching a hotel consultant is a serious decision to seek for specialist support from hospitaity experienced experts which keeps an independent and neutral viewpoint. We gained in-depth hospitality experience on four continets through senior executive positions in the international hospitality industry which includes companies like: - Starwood Sheraton - Radisson Hotels - New World Hotels - Mövenpick Hotels & Resorts - Maritim Hotels & Resorts - Robinson Club - Swiss-Belhotel International - Shangri-La Hotels - Hyatt Hotels. We are a confident team, apply a high ethic of business, trust is the essence to complete our missions and targets. Our rates are compatible. For a no-obligation discussion, please contact us.
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