Caribbean luxury hotels: Rates averaging 17% higher than 2010

By Barbara De Lollis, USA TODAY

Plan to stay in a luxury hotel in the Caribbean this winter?

If so, expect to pay more than last year. A night in an average luxury room, so far, is running $395 a night – or 17% more than in 2010, according to a new Smith Travel Research report.

STR’s Jan Freitag gave Virtuoso luxury travel agents a rundown of luxury hotel rate trends across the globe earlier this week during Virtuoso’s annual TravelMart convention in Las Vegas.

(The TravelMart report on STR’s website requires free registration.)

PHOTO GALLERY: Tour Bellagio’s $70 million room renovation

A typical sunset at Sandy Lane, the luxury resort in Barbados.
By Barbara De Lollis

What really stood out in his report, however, was the fact that the Caribbean is the only region in the world where luxury hotel rates are higher this year than in 2008.

As most of you well know, 2008 was the year that rates at many hotels hit their peak before the recession hammered them down.

The Caribbean has few hotel rooms compared to other regions, so while this rate trend may not be entirely shocking – it’s still interesting for Caribbean winter travelers.

Rates for 2011 vs. 2008, according to STR:

  • Caribbean: $395 vs. $380 (4% up)
  • Americas: $236 vs. $287 (18% down)
  • Europe: $390 vs. $376 (4% down)
  • AsiaPacific: $229 vs. $233 (2% down)
  • Middle East/Africa: $289 vs. $290 (flat)
The view from a ground-floor, oceanfront suite at Sandy Lane.
By Barbara De Lollis

In other Caribbean hotel news, STR revealed in a separate report that the number of hotel rooms scheduled to open in the next four years rose nearly 9% in July vs. a year ago to 17,200.

The number of rooms in the construction phase – or those that would open within about two years – rose almost 17% vs. a year ago, the report says.

Among the countries in the region, Haiti reported the largest expected growth (29%) if all of its 492 rooms in the total active pipeline open, but it’s off a small base. The Bahamas reported the largest number of hotel rooms in the works: about 1,600, 10% more than a year ago, STR’s report says.

About Swiss Hotel & Resort Consulting

Approaching a hotel consultant is a serious decision to seek for specialist support from hospitaity experienced experts which keeps an independent and neutral viewpoint. We gained in-depth hospitality experience on four continets through senior executive positions in the international hospitality industry which includes companies like: - Starwood Sheraton - Radisson Hotels - New World Hotels - Mövenpick Hotels & Resorts - Maritim Hotels & Resorts - Robinson Club - Swiss-Belhotel International - Shangri-La Hotels - Hyatt Hotels. We are a confident team, apply a high ethic of business, trust is the essence to complete our missions and targets. Our rates are compatible. For a no-obligation discussion, please contact us.
This entry was posted in future strategy, general, Global, hospitality, Hospitality Consulting, Hotel, hotel experience, hotel industry, Hotel Owners, Management, Money, New Trend, News, resort, social media, STR, Traveller, USA, world of wellness and tagged , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s