Below find a brief summary of the main Travel Trade Shows and Exhibitions.
The ITB held each year in Berlin, is the biggest travel trade show in the world and a must for anyone in the travel industry. Book flights and accommodation well in advance as Berlin gets very busy. The second largest is the WTM in London which is held annually in November, this is again another big show and is a very worthwhile show to attend. The EIBTM and IMEX are without a doubt the best Incentive shows in the world although AIME and IT&CMA are also good events aimed at the MICE market but with a more Asia Pacific flavour.
Another must attend event is the Arabian Travel Market, which is an excellent show especially if you are interested in selling the Middle East or attracting customers from the wealthy Middle Eastern markets. The Arabian Travel Market grows in size each year and has become a great meeting place for many within the industry from all over the world. The show will only continue to increase as the Middle East markets finally begin to open themselves to tourists. To make the most of this show try and do a little pre-show work and get to know who you want to meet. It is also an idea to try and do sales trips after or before the show to some surrounding areas such as Saudi Arabia, Qatar etc.
For Asia, there has traditionally been two major shows in the region. The ASEAN Tourism Forum, or ATF as it is more commonly known, and also the PATA Travel Mart. Unfortunately, both of these shows while filling a niche for years, have never really attained “must attend” status. Instead, they were shows which a lot of people did attend quite simply because there were was very little else. That was until now.
In 2008, Messe Berlin the organisers of the mammoth ITB Berlin, put their full weight behind the inaugural ITB Asia. Despite it being an inaugural show, and with a global economic recession on the horizon, Messe Berlin not only achieved their objectives but surpassed them impressively. Exhibitor and buyer response was tremendous, and the 2009 ITB Asia was bigger and better than the first. If you have to choose one show to attend within Asia then we would definitely advise it to be the ITB Asia.