Industry Recovery Ahead of Pace

Article by: Steve Rushmore, HVS

Each year I give a state of the U.S. hotel industry presentation at the NYU Hotel Investment Conference. My perspective focuses on values, transactions and capitalization rates. My column this month provides highlights of the assessment.

Hotel Values
HVS tracks the value of a typical hotel in the U.S. through our Hotel Valuation Index (HVI). The following table shows the value per room plus the percent change in value from the year 2000 projected out to 2015.

The HVI starts in the 2000, which was a peak year for values when a typical hotel in the U.S. was worth $67,000 per room. The year 2001 marked the start of a recession and values dropped 24%. After two years with no growth, recovery commenced in 2004 with values increasing 27%. This growth continued until 2007 when we entered the most recent and deepest recession.

In 2007, values declined 4%, they lost another 15% in 2008 and the bottom hit in 2009 when values plummeted a record 31%. The turnaround began in 2010 when values rebounded 17%. We anticipate values will go up 28% by the end of the year and 25% next year with further gains out to at least 2015. From the peak in 2006, with values of $99,000 per room, values dropped 44% to $56,000 per room in 2009. We project values to recover to the peak levels by 2012.

When I gave my NYU presentation last June the future was not as rosy. I thought 2010 would be a flat year with no growth in values. The following table compares the value projections I made last June to what actually occurred and what we are projecting for the future.

As you can see from the presentation this year, the recovery actually started in 2010 with values increasing 17%. This increase was a result of a spike in RevPAR that occurred late in the year that pleasantly surprised industry experts. Because of the rally, the projected growth in values is essentially a year ahead of what we expected this time last year. Looking further into the future, I now project values to reach $151,000 per room by 2015, which is about 16% higher than last year’s projection of $130,000.

Hotel Transactions
HVS tracks all hotel sales around the world.

This table shows the major U.S. sales, which we define as single asset transactions of more than $10 million. The peak in the number of major sales occurred in 2005 with 279 deals. From there, the volume declined each year reaching a bottom of 47 in 2009, which was the lowest number in memory. In 2010 the market rebounded somewhat with 134 major sales. While year to date 2011 numbers show we are ahead of last year by 14 transactions, the table shows transactions this year have involved larger and more expensive properties.

Hotel Capitalization Rates
Hotel capitalization rates and other rates of return have fallen to one of the lowest points in memory. For luxury hotels, the rates for trailing 12 months of net operating income range from 3% to 5%. Rates based on Projected Year One NOI are 5% to 7%. Equity yields (10-Year Equity IRR) are 12% to 15%. Terminal Cap Rates used to calculate the sale at the end of the 10-year holding period are 6.5% to 8%. Discount rates (Unleveraged 10-Year IRR) are 9% to 10.5%. The rates for the Upper Upscale and Upscale/Midscale segments are typically 100 to 250 basis points higher than those used for luxury hotels.

These rates are the lowest we have seen in a long time and are due to low mortgage interest rates, the large amount of equity capital chasing very few acquisition opportunities and the fact that there is huge upside potential in future NOI.

Final Takeaways
At the end of my NYU presentation, I always include my observations and recommendations:

  • Hotel demand continues to grow
  • Construction financing is still scarce
  • Limited growth of new supply
  • Extended period of increasing hotel values
  • Don’t be afraid of low cap rates
  • If you missed the bottom, there is still plenty of upside available
  • Now is the time to buy
  •  Don’t sell until 2012-2013

Stephen Rushmore is president and founder of HVS, a global hospitality consulting organization with offices around the world. Steve has provided consultation services for more than 12,000 hotels throughout the world during his 35-year career and specializes in complex issues involving hotel feasibility, valuations and financing. He can be reached at or 516 248-8828 ext. 204.

For a complete copy of my NYU presentation, send me an email.



About Swiss Hotel & Resort Consulting

Approaching a hotel consultant is a serious decision to seek for specialist support from hospitaity experienced experts which keeps an independent and neutral viewpoint. We gained in-depth hospitality experience on four continets through senior executive positions in the international hospitality industry which includes companies like: - Starwood Sheraton - Radisson Hotels - New World Hotels - Mövenpick Hotels & Resorts - Maritim Hotels & Resorts - Robinson Club - Swiss-Belhotel International - Shangri-La Hotels - Hyatt Hotels. We are a confident team, apply a high ethic of business, trust is the essence to complete our missions and targets. Our rates are compatible. For a no-obligation discussion, please contact us.
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