Source : Ron Callari
Flip.to, a marketing engine which engages guests to boost brand awareness and earn new guests. Flip.to’s latest feature is a component that converts anonymous website visitors into future guests. At its core, it is a service that integrates with the hotel’s website and booking engine that turns their existing guests into a huge team of trusted advocates, spreading the word via social networks about their upcoming trips and where they’ll be staying. Current use case stats indicate that more than 25% of guests engage with Flip.to. This means 1 in 4 have become an extension of the hotel’s marketing force, leading to tremendous reach and soaring past traditional advertising averages for marketing campaigns.
Hotels convert a fairly small percentage of people visiting their websites into booked guests. While the reasons for this are obvious to most, the difficult challenge for hotels is they never learn who those people are, and then lose the opportunity to communicate with them over time. Flip.to’s latest feature will change that dynamic by assisting in converting those ordinarily anonymous visitors into a pool of future guests.
When a website visitor lands on the hotel’s website, Flip.to will now show a post or review from a recent guest making the page immediately more personable. From there, Flip.to highlights the incentive (a room upgrade or discounted room rate, for example) that a particular guest earned for sharing his or her thoughts, compliments of the hotel.
The goal is to drive that anonymous visitor towards booking a room before leaving the site. But, if they are not ready to secure a reservation at that stage, in just two clicks they can lock in an incentive for themselves that’s valid for a set period of time. This allows Flip.to to provide the hotel with a new means to communicate with potential new guests in a very personal way.
Anonymous visitors then have time to determine whether or not to exercise the incentive option or pass it along to one of their friends or followers. This process incentivizes anonymous visitors or their friends to book a room in the short term, and if they don’t, allowing the hotel to continuously communicate with these visitors with the goal of converting them into guests sometime in the near future.
Throughout this process, the hotel learns who that visitor is – including the individual’s name, email address, and profile photo – all the while building a deep pool of future guests with whom to engage regarding certificate reminders, hotel updates and ongoing promotions.
This new Flip.to feature provides an even bigger boost to a hotel brands’ return on engagement, and also tacks on a trackable means to monitor return on investment.
This new Flip.to feature provides an even bigger boost to a hotel brands’ return on engagement, and also tacks on a trackable means to monitor return on investment. To learn more about Flip.to and its hotel social media and hotel marketing solutions, head over to http://flip.to
(Source: flip.to)
Ron is the VP of Business Development for Flip.to. With over 25 years of travel industry experience, he has held sales and marketing posts both domestically and internationally with Marriott Hotels & Resorts and Travel Planners in NYC. As a well-known social media strategist, Ron has been interviewed by BBC radio, part of a 2011 Chinese Tourism Mission, and writes a weekly social media column for several websites. Plus his graphic novel on Facebook was published in January 2011
